Emails that earn their place in the inbox.
I’m Bryan Caranto, an email marketing specialist who combines sharp strategy, research-driven copy, and Klaviyo execution to turn email lists into consistent revenue engines for eCommerce brands.
VIEW MY PORTFOLIO
– UNDER THE HOOD
Before I write a single word, I do my homework.
Most email problems aren’t copy problems — they’re strategy and research problems. Here’s how I diagnose, understand, and build before any asset gets created:
Step 01
Account Audit
Before anything, I look at where you actually stand. I run through a 35-point Klaviyo checklist covering your flows, campaigns, deliverability, and list health. Then, map both the quick wins and the long-term opportunities.
→ Flow architecture review (welcome, abandon, post-purchase, win-back)
→ Campaign cadence and content mix analysis
→ Deliverability score, open rates, bounce rates
→ Pop-up form and list growth assessment
→ Revenue attribution: campaigns vs. flows
Step 02
Deep Research
Once I have a clear picture of the account, I go deep on your brand and your buyer. This produces 10+ research assets that every piece of copy is built on — not guesswork, not templates.
→ Client & Brand Discovery (voice, tone, positioning, differentiators)
→ Ideal Customer Profile (awareness, beliefs, objections, language, buying triggers)
→ Content Ideas Bank (3 Pillars–Product, Value, Sales)
↳ Product (highlights, benefits, USPs, features)
↳ Value (tips, myth-busting, FAQs, desire/problem angles)
↳Sales (seasonal, holiday, promotional)
Step 03
Execute
With the audit results and research in hand, I build. Every asset — flow, campaign, subject line, design — is grounded in what the research says your audience actually responds to.
→ Flow copywriting and sequence architecture
→ Campaign calendar build-out (3–4x/week cadence)
→ Email design in Figma or Klaviyo
→ Subject line and preview text optimization
→ Segmentation strategy and send logic
– CASE STUDIES
The work, before and after.
Three real accounts. One consistent pattern: when strategy, copy, and design work together, everything improves — engagement, revenue, and the relationship with your list.
BEFORE
→ Only 2–4 emails sent per month
→ Discount-heavy, low engagement
→ Generic, template-style copy
→ No brand voice consistency
→ Flat, blocky email designs
→ No content strategy or send calendar
AFTER
➜ 4-12 campaigns per month, consistently
➜ Educational + entertaining
➜ Visually engaging, on-brand design/copy
➜ Consistent voice across every send
➜ Higher engagement, lower list fatigue
➜ Measurable increases in revenue
– DESIGNS
The work, up close.
A selection of campaigns across different brands.
LET’S TALK
Looking for your next email marketing specialist?
Whether it’s project-based or a full-time role, let’s see how we can work together.