PORTFOLIO
I’m Bryan Caranto, a direct response copywriter who specializes in email marketing. I combine proven strategies, research-driven copy, and Klaviyo execution to turn email lists into consistent revenue engines for 7-8 figure brands.
One of the best email copywriters I have ever read.
VIEW MY PORTFOLIO
– DIRECT RESPONSE COPY
Emails and Landing Pages
From landing pages to course launch campaigns.
EMAILS
PAGES
➜ High-Converting Wait List
➜ Home + Pricing
➜ High-Converting Upsell
– DESIGNS + COPY
Lifecyle Marketing
A selection of campaigns across different brands.
From lead magnet ideas and creation to new strategy suggestions to helping me train our new hire. Bryan is already ready to go above and beyond—and on autopilot. I’ve been trying my best to keep up with the explosive growth, and because of Bryan, I’ve kept my head above water!
– UNDER THE HOOD
Before I write a single word, I do my homework.
Most email problems aren’t copy problems—they’re strategy and research problems. Here’s how I diagnose, understand, and build before any asset gets created:
Step 01
Account Audit
Before anything, I look at where brand actually stands. I run through a 35-point Klaviyo checklist covering flows, campaigns, deliverability, and list health. Then, map both the quick wins and the long-term opportunities.
→ Flow architecture review (welcome, abandon, post-purchase, win-back, etc.)
→ Campaign cadence and content mix analysis
→ Deliverability score, open rates, bounce rates
→ Pop-up form and list growth assessment
→ Revenue attribution: campaigns vs. flows
Step 02
Deep Research
Once I have a clear picture of the account, I go deep on the brand and their audience. This produces 10+ research assets that every piece of copy is built on — not guesswork, not templates.
→ Client & Brand Discovery (voice, tone, positioning, differentiators)
→ Ideal Customer Profile (awareness, beliefs, objections, language, buying triggers)
→ Content Ideas Bank (3 Pillars–Product, Value, Sales)
↳ Product (highlights, benefits, USPs, features)
↳ Value (tips, myth-busting, FAQs, desire/problem angles)
↳ Sales (seasonal, holiday, promotional)
Step 03
Execute
With the audit results and research in hand, I build. Every asset — flow, campaign, subject line, design — is grounded in what the research says the brand’s audience actually responds to.
→ Flow copywriting and sequence architecture
→ Campaign calendar build-out (3–4x/week cadence)
→ Email design in Figma or Klaviyo
→ Segmentation strategy and send logic
I LOVE your writing.
LET’S TALK
Looking for your next copywriter or email marketing specialist?
Whether it’s project-based or a full-time role, let’s see how we can work together.